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Today I learned: – Keep an eye on the maxLength of custom fields (variables) defined in your Data Extension in Salesforce Marketing Cloud (formerly known as Exact Target) – Debugging SF is super hard as emails are just not queued but not accepted in the first place. If something doesn’t work they ask you to…

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This post first appeared on Project A’s Insights blog Part 3: Insights into our investment process As he mentioned in his last post, Ben will be illustrating the evaluation process that we use for both our incubation and acceleration projects (see here for more information on these two separate types of investments). Based on selected…

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This post first appeared on Project A’s Insights blog Part 2: Our Evaluation framework In his previous blog post, our New Business Analyst Benjamin promised to explain our evaluation process in more detail. In this part, he will explain the evaluation framework he and his team use in more detail. image Here it is in…

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This post first appeared on Project A’s Insights blog Part 1: How to turn great ideas into successful businesses Our New Business Analyst Benjamin looks for and evaluates new business ideas, technologies and trends for Project A Ventures. He assesses the market situation for new businesses and coordinates our internal idea generation process. In this…

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This post first appeared on Project A’s Insights blog Here at Project A, we assess hundreds of business models each month and people often ask us what our evaluation process looks like and what our criteria are. In fact, we’re going to talk about our evaluation framework in more detail in a future blog post,…

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Last week I attended Startup Weekend Berlin. First time I attended a Startup Weekend. I co-organised a Startup Live, (same format), I participated and organised StartupBus, but I never attended a Startup Weekend. Time for change I thought when signing up a few weeks ago. What is Startup Weekend? At Startup Weekend you focus on…

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“On a bus? Why on a bus? That’s [crazy|stupid|weird|senseless|funny]!” – That’s the answer I mostly heard while pitching StartupBus during the last months. “72 hours, 25 Buspreneurs, 5 cities, 1 bus.” – That’s the pitch. Over the past few months, a team of 27 people worked hard to make StartupBus Europe 2013 possible. 150 so…

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